WordPress Marketing-Other Wise Known As WP

WordPress Marketing-Other Wise Known As WP

Welcome Door Hanger, Housewarming Gift, Front Door Sign, All Year Door Hanger, Door Sign, Welcome Sign For Front Door, Wood Door Decor
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It used to be you had to know how to write code if you wanted to make a website. Eventually WYSIWYG editors came along to make things much easier, but knowing some code was necessary for all by the simplest sites. Now WordPress (commonly abbreviated as WP) has come along and changed the playing field. Those who want to run a business online refer to it as WordPress marketing, however, this is a bit of a misnomer unless they are actually working to promote WordPress itself. But for the sake of simplicity, when we use that term we will be using it in the more popular sense.

WordPress was originally designed as a blogging platform, and many people still use it that way. There are also a lot of people, especially marketers, who use WP as the foundation for a website that sells things. There are also hybrid sites that combine the best of both worlds. They sort of look like blogs, but they are also set up to make money.

WordPress marketing has a lot to do with setting up your site properly. Search engine optimization (SEO) is one of the things that is easy to do with WP. There are several plugins available that can further boost your SEO results. These make your WordPress pages more friendly to the search engines and will raise you in the rankings if you use them properly.

You still need to do many of the same things you would have to do on any webpage. You need to have content that draws people in, and attracts the right kind of attention from the search engines. Links play a big part in SEO; this includes external and internal links. External links are those that are placed on another site. You could actually set up many free WordPress sites and work in links back to your main page. This is a WordPress marketing strategy that many people use successfully.

Internal links work in a different way. These are the links on your site that link to other part of your site (either the same page, or other pages). This linking structure makes a huge difference, and knowing how to set it all up can get a bit confusing. You need to make sure you have a separate page for each piece of keyword-targeted content, and every page should have links to your main pages, as well as any other pages you’re trying to rank for.

If all of that sounds confusing, that’s because it is…or at least it was when you had to hand code everything. You would have to chart everything out and hope you got it right. No need to worry though, there are WP plugins that make most of this virtually automatic. You may have to do set some initial settings and make sure you upgrade as needed, but that’s about it. With all it has going for it, it’s no surprise that more and more savvy website owners are choosing WordPress marketing as a major part of their business.

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The Best Tips And Tricks On Search Engine Optimization

Some people think that merely getting a website is enough to gain attention and attract visitors. This is not true; a website is only the first step to success. What is the key? SEO, or search engine optimization. Optimizing your site attracts search engines and that leads to money in your pocket. Here are some ways to use SEO to your advantage.

In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.

Whenever it is possible, use your keywords in your URL. Search engines pick up on keywords that are placed in the URL. Instead of using numbers or text in article URLs, try to use a CMS that will use real words. These should be the keywords that readers will, most likely, search for.

Don’t crowd your site with endless repetitions of keywords and phrases in an attempt to draw more traffic. Search engines often end up ranking sites that do this lower than others. Focus on providing solid, informative content aimed at real people, and you will find that your search rank will improve.

When participating in SEO, you should avoid putting a lot of emphasis on paid links. The reason is because you will receive no compensation from them unless they are sponsored links, or embedded into the body text. Therefore, you should put more of your focus on other more important SEO things.

If you choose to use a Robotz.txt file to hide specific pages from search engine web crawlers and spiders, you should take the extra step to ensure that the file contains the proper access restrictions and permission requirements. Otherwise, you risk tampering by users who are not qualified or allowed to alter the contents.

Instead of creating several new links every day that will not attract any traffic, spend time building an online network and look for a quality link that will redirect a lot of visitors to your website. You should do your best to get featured guest posts or to comment on popular sites.

Do not rely too heavily on software, or “bots” that link your site to search engines. Search engines change their algorithms so often that it usually proves difficult to choose the right keywords to link your site to prominent engines, even with the best software. Choose a qualified marketing service to advise you.

It is important to revise and resubmit diligently if your website gets rejected by a search engine or is not appearing high enough in its search results. Take a look at competing sites that already rank high in that engine’s results, and then tweak your own website design and content to reflect common trends.

Getting the attention of the search engines only works with SEO. And with that attention, you can bring your website to the top of the first page in search engine result rankings and attract countless visitors. Use these tips to help propel you to that top spot and finally enjoy success.

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Web Design And Content Management

Web Design And Content Management

Web design or Web development has become immensely popular over the last few years. In these short few years, many new code standards, technology and design concepts have come to the fore. There has also been an immense amount of knowledge distribution and with it the demand for more functional and independent web design packages and tools.

The knowledge distribution has also led to shift in demand to the content management systems which facilitate content updates. These updates have become immensely necessary to keep the consumer’s interest for visiting the web site again and again and also to keep the consumer abreast with latest happenings regarding the company and its products and services.

CMS or Content Management Systems are becoming more and more popular with web design organizations. They have come to realize that CMS is the future of web site design and may be left behind in the industry if they do not begin offering CMS services.

CMS does not in any way spell doom to web designers. CMS certainly saves the company’s time it spends on web design and allows tem to put more efforts into marketing. CMS gives the company the freedom it needs by providing them with an ability to update the site when needed, not when convenient. CMS also saves the company’s costs by not having to run to the web designer every time an update is needed.

Any typical CMS consists of the following features:

– Provides an interface to Add/remove/edit pages.
– Provides easy interface to update content of each page.
– Capability to add or remove images where needed.
– Interface to update contact information.
– Display updated listings (ex: Mortgage and interest rates).
– Facilitates addition of news on the industry everyday.

Inference

A web design organization should seriously consider offering CMS to their clients to prepare for the future. It is still at a nascent stage, so if a web design and development organization is considering developing a customised CMS and marketing it, they can still see success in the near future.

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Keys To Creating A Search-Friendly Website

Keys To Creating A Search-Friendly Website

the universal eyebrow shaping guideline
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There are several elements that go into making an effective internet site. Besides its benefits, the appearance and also user-friendliness are the most important factors that assist to make a website standout. This goes to say that it’s important to have the right web design which would help rake the most traffic for you.
But what makes a search-friendly website? Let’s start with content. You’ve probably heard or read about how content is king, and it’s a fact that content is the most essential aspect in any web site. Your content is the reason users visit your website. If it is shallow or badly produced, it is inevitable that they may leave quickly and also will not come back. The copy for your website must be well framed and valuable. Truthful details relating to your business, products and services is a must. Information is one that must not need to forget. Include in your content your contact information, company details, founder or the owner. The important aspect to keep in mind is to provide information that is useful to your consumers. Also, make sure that the content on your website is updated and does not contain any grammatical or typographicalerror, for it is a direct reflection on your company’s image.
Another thing to consider should be the visual appeal of your website. It is said that first impressions last, and this quotation applies to websites, too. The choice to go through the content of a website is likely to be based upon just how website visitors respond to its appearance. Your website design should be clean and simple, but all the same eye-catching. Do not use any blinking letters and flashing pictures because they are disturbing and will turn away most readers instead of attracting them. If you’re not keen on doing web designing, make sure you point this out the the person who will build and develop your website.
Among the important stuff to remember in getting your website search-friendly would be providing easy navigation and pleasant user experience as well. Your menu should be obvious at the top of the page and should be straight forward. Avoid flash and JavaScript, desired mouse over effects can be achieved using css. If you have a lot of deep level pages, then make sure you set-up a sitemap and link it from your homepage so that it can be easily found. As for the search tool, it should be at par with the visitor’s expectations. Good websites containing many pages have search field to assist their readers. This feature is very helpful, and enables potential users to find whatever they want with ease. One can make use of a Google search on their site, or wordpress (another platform or cms/content management systems). It will be a little more challenging with a static html site, but there are services available that will let one incorporate a functional search box onto their site.
The other things you must implement in your website is getting unique titles and getting everything optimized, such as the images. The website title tags should uniquely identify the content on any given page. Title tags provide the first clue as to what a given page is about. If you have an e-commerce website, then every single product page should have a unique title tag. Ask your web developer to make sure this is generated automatically for you; it can make a big difference to ranking well for individual product names. As for optimizing web images or pictures, there are a few things to remember as well. A good picture quality on a website instantly leaves a user impressed. Most people save their images in a compressed format. So be careful while doing this as your images will appear pixilated when you upload them on your site.
Now, what are the other things to remember prepping your website to provide search-friendly experience for visitors? Mind the links to your domain. Every time you display a link to your home page, you should link to your full domain, not file name. The number of pages linking to your home page (both external and internal) is an important element of SEO. Make sure you update regularly as well, and you could do this with the right content management system or CMS. This blog will enable you to keep your website up-to-date with fresh content. The more relevant the content you add, the more likely you will build natural links form websites. Link building is one of the most important elements of SEO. By adding new content regularly, you can also boost your keyword combinations and increase the chances of visitors finding you via long tail searches.
Once you implement all these, you’d be surprised at feedback from please site visitors. More so, you will be reaping off the best of your goals for your business website or blog. So make sure you take note of these essential points and be known as a website that’s highly search-friendly!

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The Future Of Web Design Is Content Management!

The Future Of Web Design Is Content Management!

Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and demand for better, more independent and functional web design packages.
More and more we are starting to see a shift in consumer demand for the increasingly popular website content management system.
Most website owner’s are typical business entrepreneurs who don’t have the time to chase down their web design company for some minor updates that usually cost an arm and a leg. Updates for websites are becoming more and more necessary. It’s now a reality and a trend that in order to make something happen with your website online, you need to stay on top of things and create new content to keep visitors coming back.
As entrepreneurs, we all get new creative ideas almost every day on how to improve our products or services. Without the ability to update our own website’s, those fresh, new ideas may not become a reality for a long time.
Website Content Management Systems Are The Future:
This is somewhat of a call out to all web design companies. If you cannot offer content management to your clients, you may be left in the dust within a few years. The more affordable content management becomes, the more in demand it will be. Without giving your prospects this crucial option, you may lose a great chunk of your potential clients to the next web design company that has a fully automated system that states: “all the consumer has to do is login and get started.
Granted, there will always be a need for web designers.
That is an understatement but with the option of content management, you can also decrease the amount of work needed to put into each project and concentrate more on marketing your business and it’s services.
Content Management Gives The Consumer The Freedom They Need!
Without giving too much freedom that may make the website look bad, there is a high demand for the ability to update a website when needed, not when convenient. People like to have power over managing their own company, content management gives them the freedom they need to expand on their own terms, without extra costs.
Here Are Typical Features Of A “CMS”:
Add/remove/edit pages.
Update content within each page.
Add images where needed.
Update contact information.
Show updated listings (i.e. Real estate listings, Mortgage rates).
Add new tips on their industry everyday (The spawn of blogging).
+ Many extra features not listed here.
Take The Real Estate Industry For Example:
In the last 2 years, “Real Estate Content Management Systems” are popping up everywhere we look. I can recall reviewing over 50 websites that offer this style of service. And why not! Real estate agents as a whole spend a great deal of money marketing themselves. Just in the last couple of years, real estate agents have seen more value in marketing online than they have through regular print media. Many real estate agents I know would rather spend $4,000 for a website rather than spend $4,000 getting listed in the local telephone book.
In Conclusion:
If you offer web design services and have (CMS) Content Management Systems available to your visitors, this might be the time to consider this ever growing popular service for your company. You won’t regret putting in the effort of developing your own system and marketing it, there is a shifting demand for this ever-popular freedom online.

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Start Managing Your Website Easily With A Content Management System

Start Managing Your Website Easily With A Content Management System

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One main advantage of using CMS is one will be able to manage the contents of ones websites without having to deal with complicated technical tasks.
Imagine that you are a very talented writer but you can’t show your writings online just because you don’t have any idea how to write webpages thatconsist of HTML tags.

With CMS, a writer only needs to type her works in an editor as if she does it with a word processor. Then the CMS itself that will show her works online. It is a great time saver for a webmaster to create and maintain her website. The installation process is also very easy since many web hosting services have offered special features such as Fantastico where a user can install a CMS with just a few clicks of mouse. The process is done automatically.

Basically, a web content management system consists of two main parts, a front-end and a back-end. The back-end is a section where you can do many administrative tasks such as inserting and editing articles, giving privileges to some people, managing the look and feel of your website, and so on. The front-end refers to what visitors see. It is the face of your website.

In choosing a CMS, you should know what is the main purpose of using it. There are CMSs which are intended to build portals. Other systems are mainly used to build photo gallery, forum, personal or even corporate websites. Then you need to know what kind of features they have. For example, Drupal, an open source CMS, provides a feature where you can gather fresh contents from other sites by adding the sites’ feeds. You can even filter any items so that you only show the items that contain a specific keyword.

Usually, a CMS also offers additional modules that will enable you to use additional features without having to put your efforts in programming. Just download the module you need and install it in your hosting server.

Don’t forget also to know your own desires and abillities in modifying a CMS. For instance, Mambo should be sufficient for you who don’t want to deal with some PHP coding. Mambo has already provided many modules to accomplish specific tasks. It also offers ready-to-use templates you can choose. On the other hand Typo3 is the right choice for people who need a very robust and flexible system.

It is necessary to know that there are so many commercial and free content management system available. Vignette and FatWire are the example of two commercial systems while PostNuke, Drupal and Mambo.are free to use.

And, of course there are other things you should consider for finding the right CMS. So please do a good and thorough analysis before deciding which system to use. Choosing the right Content Management System from the beginning is very important. Make sure it would best fit your needs.

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Search Engine Friendly Web Design Advice

Search Engine Friendly Web Design Advice

Online marketers understand the importance of getting top search engine rankings in major search engines. Therefore, they spend many time in optimizing website content, seeking inbound links, and optimizing title and Meta Tags. However, many of them ignore the fact that web design structure has a role in search engine optimization (SEO). Sometimes, you cannot just rely on web designers because they could be good at web design but not good at SEO.
This article reveals several important web design elements you must consider:
1. CSS Stylesheet
It is good to use CSS stylesheet to format your web design because it can standardize the appearance of your website. For the sake of convenience, some web designers use internal CSS. It is no good! You should use external CSS stylesheet so that your HTML coding becomes consise. It is an essential SEO practice.
2. Content Management Software (CMS)
If you use CMS to manage your website, make sure your CMS provides these features:
a. Allows you to define different templates for different sections/pages. It gives you flexibility in optimizing website content.
b.
Allows you to define Title and Meta tags for different web pages. Again, it gives you flexibility in optimizing every web page.
c. Allows you to generate static HTML pages instead of dynamic pages. Search engines are not good at reading dynamic web page. Accoding to Google webmaster guideline, Google may not index dynamic URL with more than 2 parameters within the URL.
If your web pages cannot get indexed, you definitely get no rankings no matter how many SEO effort you make.
3. HTML Code Compliance
As a good web design practice, make sure your HTML coding is compliant to some well recognized HTML standards such as W3C standard. Some search engine optimizers reported that non-compliant web design could cause difficulties for search engines
to index and analyze your website. It hinders your website to get top search engine ranking.
4. Use of Graphics
You must optimize the file size of your images. As search engines like to read text, you should consider avoiding the use of graphics near top of your website, whenever it is possible.
5. Multiple-level Navigation Menu
Many websites use multiple-level navigation menu in Javascript. However, the coding usually leaves in the HTML body. This is no good in terms of SEO. I recommend seperate Javascrpt from HTML coding by using external Javascript file.
6. Bad Web Design
To make your web design search engine friendly, you must consider avoiding:
a. Use of frame. Search engines have difficulties to index all your frameset. Even though they can index some frame pages, users would only access to part of your webpages only in case they can find your website from search engines, e.g., only see a left-hand side navigation menu with a blank page on the right-hand side.
b. Re-direct techniques. For some reasons, web designers may make some re-direct pages or adopt Javascript re-direct techniques and re-direct visitors from one page to another content pages. Since search engine spammers usually use this technique, search engines could penalize your website.
7. Flash
Web designers may sell you to build a flash website or make a flash intro page as your home page. Their point is that flash makes your website more appealing and it would improve effectiveness of your website. However, it is not always the case.
Visitors want to find information fast. Flash sometimes could make your website slow and require visitors to install plugins before they can see your website. In terms of SEO, simply speaking, search engines treat flash as a graphic and cannot analyze content inside a flash file. The implication means a flash website is hard to get top search engine ranking.
Conclusion:
For small business to succeed online, you must strike a balance between SEO and fancy web design. A too fancy web design, in many cases, cannot give you any business as no one can find your website from search engines and if it annoys your visitors.

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Sydney Website Design and Search Engine Optimisation SEO Australia

Sydney Website Design and Search Engine Optimisation SEO Australia


The website design should be consistent with the content offered by the
site and should be able to please the target population looking for
such content.
Web site design, should be such that it renders the site
almost maintainance free, by using a Content Management System CMS.

A website should also be user-friendly, with the most basic
navigational concepts instilled and an interface that keeps bringing its users
back for more. Thus web design plays a very heavy hand in retaining the
web traffic. SEO and search engines will ensure that it is found. It
should be eye pleasing and should be consistent throughout the web site.

The whole idea of web design, caters around the presentation of the
content posted on the web page, this should be kept in mind during the
design phases, so that the content is stark and completely readable
without any hindrances. Web design definitely affects the online business and
visitor retention a lot, no body wants to visit a website again which
is poorly design and not worth visiting.

Web designing forms an important part in the process of web promoting
or web hosting as well. Be it be any part of the world, web designing
has to follow certain codes of principles and the elements have to be
there. The elements are the most important parts of the design as they are
considered to be the building blocks. The more powerful web pages can
be produced from these elements as they are what your pages are. Let’s
now see what some of the important elements are shape, texture, color,
lines and line works. Special care must be taken in planning and
organizing the elements.
Search engine optimization requires a lot of hard work and dedication;
if you are a technical person with good information technology skills
you will find it easier to learn the techniques.

Well the Search engine optimisation was developed to increase traffic
generated by a website. The Sites are built to be viewed by people
surfing the internet and search engines are crucial in helping webmasters
achieve this goal, so their power should be taken very seriously.

Search engine optimisation can be performed on virtually any websites
and is one of the most powerful ways of advertising for any business
wanting to secure a stable online presence.

Search engine optimisation requires many hours of research before the
process actually begins. SEO tools are a great time saver, often
offering information and data in seconds as opposed to hours of manually
checking for specific SEO related information.
Search engine optimization website marketing provides continual growth
in websites visitors without the need for a regular increase in budget.

Let’s now talk about the web 2.0 technology. Web 2.0 design means
unprecedented on-line visitor participation, interest, and buy-in. In
layman’s language it can be called perceived second generation of the
internet, where all the online communities and social networking websites play
a very important role. In other words we can also see it as the
maturing of the web from its raw technology format into more of a
sophisticated user friendly medium. It also tends to take on the new aesthetics
driven largely by the CSS implementation in the sites as well as maturing
of the content and copy presentation.
Remember, if it makes sense to you it makes sense to them. We can see
very often how people drift away by creating a web site that targets
search engines and not actual visitors. Having a search engine friendly
web site will aid in your optimization efforts without a doubt. So you
should always make sure and Take care of your housekeeping before
inviting people over and you’ll have a site that attracts everyone.

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Free Tools For Your Website

Free Tools For Your Website


It does not have to be expensive to get started with Internet marketing.
There are so many free tools available, including HTML editors, graphics programs, and competition analysis.

Free Blogging Program

Blogs have become very popular, and the most popular blogging platform is WordPress. WordPress is a powerful blogging program that is also a content management system (CMS).

A content management system manages the content on your site. Why is this important? It makes it simple for anyone to set up a site, add content to it, and not worry about it any further. The program manages the content for you, setting it up in archives, categories, and so forth.

There are hundreds (maybe thousands) of free plugins available to make WordPress incredibly powerful and easy to use. One of the best places to find free WordPress plugins is at wp-plugins.net.

There are also thousands of free WordPress templates available. Many of them can be found at the WordPress.org site under Themes. There are themes that are 2 columns, 3 columns, that accept widgets (which make it very easy to modify the sidebars), and themes of every color and design.

Free HTML Editors

The two most popular free HTML editors are NVUdev.com and Notetab Lite (available at Notetab.com). NVU is comparable to Dreamweaver. It might not be as powerful as Dreamweaver, but provides enough power for most of us who just want to create some basic Web sites.

Whether you use NVU, Dreamweaver, or Frontpage, having Notetab Lite on your computer is highly recommended. Many people use it for editing existing HTML files. It is quick and easy, and it is freeware.

Free Graphics Program

Probably the most powerful free graphics program is GIMP. With GIMP you can edit photos and other graphics. Most people will find that GIMP has all the tools they need.

GIMP supports the most popular file formats: GIF, TIFF, PNG, PSD, and JPEG. It works with Windows XP and Vista, Mac, Linus, and Sun. You can check it out at GIMP.org.

Tutorials for HTML, WordPress, NVU, and GIMP

All of these programs have tutorials available. There is also a Dummies book for WordPress if you find it easier to gather information in book format.

Some tutorials can be found at the sites listed above, or you can do a search for “nvu tutorial,” “gimp tutorial,” or “wordpress tutorial.” A popular HTML tutorial can be found at BoogieJack.com. One of the great things about the Web is all of the free tutorials available.

Get Started Today

With these powerful free tools available there is no reason not to get started online today creating Web sites. If you are completely new, try setting up a WordPress blog first. It is easy, it is free, and it is a great way to get started.

The only expense you should have is getting a hosting account and getting a domain name. Both are fairly simple and inexpensive to do. Domain names usually can be had for around $10 and hosting can be bought at places like Go Daddy or Host Gator for about $15 per month or cheaper.

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How to Install and Configure Drupal CMS

How to Install and Configure Drupal CMS

Drupal is a feature rich Content Management System (CMS) which allows webmasters to run dynamic website without PHP knowledge. Publishers can add website content through admin interface. Thanks many modules it is possible to install a lot of additional features like spell check, displaying banners or AdSense ads, chat, mailing list, e-commerce modules etc. Drupal CMS was written in PHP and can be downloaded free of charge. In this article I will explain how to install this script and describe the configuration basics.

Web hosting requirements for Drupal CMS

Before you start the installation process, ensure that your web host offers PHP support, cron jobs and MySQL database. Drupal requires PHP version 4.3.3 or higher (Drupal 4.5 and earlier versions will not run on PHP 5), PHP XML extension and MySQL v3.23.17 or higher. If you are not sure which version of PHP and MySQL your web hosting provider currently uses, contact their help desk and ask them first.

How to install Drupal CMS

First download the latest Drupal release from developers website. Use software such as WinZip or Total Commander to extract downloaded archive to your hard disk. Edit the file called settings.php located in sites/default folder. Set up your website url and basic MySQL database variables like username, password and database server. Use any ftp program to upload extracted files to your web host. In case you have never set up MySQL database, login to the web hosting control panel and create a new one. Now login to your phpMyAdmin and create MySQL tables using the database.mysql file located in “database” folder. Now open your browser and point it to your website. Create a new account — the first account you will create will automatically become the admin account with full admin rights.

Another and easier solution how to install this PHP script is to sign up for a quality web hosting service which offers pre-installed PHP scripts. Then easily go to your control panel, find the section with pre-installed scripts and select Drupal. The installer will do all the job for you. All you need to do is to choose the script you want to install.

How to configure Drupal CMS

The script was successfully installed and now is the time to do some additional settings. Optionally, you can create in your Drupal installation directory folder where will be stored files such as custom logos and user avatars. Create this subdirectory and set up “read and write” permission. Many Drupal modules have periodic tasks. From this reason you will need to setup cron jobs. Call the cron page by visiting cron.php file in your root directory.

Now browse the admin control panel. Consider to enable some new modules and edit menus. Open “theme manager” to change the theme. Set up welcome message for your users. Modify meta tags for higher search engine placement. Check settings and make sure that everything fits your needs. And if you will need to help with some specific problem visit support forum where you will find thousands of interesting threads. Good luck!

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